They want to convince the media that they are a “new form” of white nationalism that we’ve never seen before: clean-cut, intellectual, far removed from the unpolished white supremacists of the past. But the alt-right is not as new as we might think. In fact, efforts to dress up white supremacy in ideas and middle-class respectability have been around since the first organized movements emerged in the late 19th century — and once again, people are falling for it.
Burying racist and anti-Semitic ideas in fancy language is nothing new, of course. David Duke, the former KKK grand wizard, shed his Klan robe for a suit and now calls himself a “human rights activist .” This is clearly about presenting a more salable front for the persuadable public. But if it salutes like a Nazi, you can safely call it one.