On Monday, those companies [ Google and Facebook] responded by making it clear that they would not tolerate such misinformation by taking pointed aim at fake news sites’ revenue sources.
Google kicked off the action on Monday afternoon when the Silicon Valley search giant said it would ban websites that peddle fake news from using its online advertising service. Hours later, Facebook, the social network, updated the language in its Facebook Audience Network policy, which already says it will not display ads in sites that show misleading or illegal content, to include fake news sites.
But also they may not have really taken any actions.
Facebook’s ad policy update will not stem the flow of fake news stories that spread through the news feeds that people see when they visit the social network.
And, of course.
Google’s decision on Monday relates to the Google AdSense system that independent web publishers use to display advertising on their sites, generating revenue when ads are seen or clicked on. The advertisers pay Google, and Google pays a portion of those proceeds to the publishers. More than two million publishers use Google’s advertising network.
It remains to be seen how effective Google’s new policy on fake news will be in practice.
So. There you go. Problem solved.